Rayan is an urban clothing store which sells everything from jewelry to cell phone cases, watches, hats and t-shirts with fun logos and sweatshirts with country names and codes (36 represents the phone code for Hungary). I stopped by to take some photos of their showroom and take a look around at what they had to offer. Lots of things were on sale and prices for logo t-shirts were as low as 2000-3000 HUF (approx 10 Euros). Many products are also available online (link at the bottom of this post) and the new collection, which will be debuted at Friday's fashion event (details below) were not out on display in the showroom.
"What's the idea behind using the designer acronyms, such as YSL? It is a polite way of mocking high fashion?" -Me
"Yes, it is a street style way of mocking brand labels and big designers that lots of people want to wear and is a way of poking a bit of fun."
-Hamid Kazemi, Founder of Rayan
Instead of YSL standing for Yves Saint Laurent, the designers chose to use it as an acronym for Your Life Sucks. Not caring about the labels you wear definitely speaks loudly from these designs, and expressing joy for living in the beautiful city of Budapest is evident on the images used on the t-shirts. Rayan Clothing is definitely a place to grab some casual (and dressy clothing can be found online) pieces and pair them with your sweats or with jeans for a more urban look. See you at the fashion event on Friday! :)
Rayan Clothing is hosting a fashion event this coming Friday, February 6th ... join at MIX Club and check the event details HERE
Photos are property of MR
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